OneUp Hair was born from a simple idea: what if we could turn agricultural waste into beautiful hair extensions? Founded in Nigeria in 2022, we've developed a proprietary process that transforms plantain leaves and sisal fibers - materials typically burned or discarded - into premium hair products.

Our mission is threefold:

1. Provide affordable, high-quality hair extensions that are >40% cheaper than human hair
2. Create sustainable beauty solutions that are 100% biodegradable
3. Support local farmers by monetizing their agricultural byproducts

In our first year alone, we sold over 30,000 units and generated ₦100M+ in revenue, proving that sustainable beauty can be both ethical and profitable. As we grow, we remain committed to our core values of innovation, sustainability, and social impact.